ÁñÁ«ÊÓÆµ

Brand Guidelines for Student Clubs and Organizations

The Office of Communications and Public Affairs is excited to help your club or organization tell your story, get new gear, and promote your activities and events.

The easiest way to ensure that your club or organization looks great and adheres to these standards is to get our office involved early.

We can help suggest designs to match their intended material and location—for example, what works for embroidery might not work as well for screenprinting.

These guidelines help to ensure that incorrect or inferior materials don’t harm ÁñÁ«ÊÓÆµ’s reputation, or endanger our legal claims to these protected marks.

Once your designs are approved, we will provide you with the necessary files to share with your vendors, artists, or manufacturers.



PERMITTED MARKS

In order to give you plenty of options and maximum flexibility, student groups have more relaxed rules than other campus programs or services.

Your club or organization may use any of the marks below, as long as they are unaltered and used correctly.

USING CUSTOM OR UNOFFICIAL MARKS

In a community as creative as this one, there will always be artists and designers who want to create custom logos and marks for their group. If you want to use a custom mark for your group, there are just a few rules to keep in mind. Logos or merchandise that violate these guidelines may have to be reprinted, at cost to you.

  • Do not infringe on the names, likenesses, or trademarks of other companies, colleges, groups, or organizations.
  • Do not use official ÁñÁ«ÊÓÆµ marks in combination with your own design without explicit prior approval from the Office of Communications.
  • Do not reference illegal activities, drugs, or alcohol.
  • Never mock, insult, or impersonate another person, team, club, school, or program.

Example of the boxed ÁñÁ«ÊÓÆµ wordmark

WORDMARK BOXED

  • Do not recreate the wordmark using type or graphics programs—always use the original files provided.
  • Do not change the color of the wordmark, or allow other colors or photos to show through the letterforms.
  • Additional spacing and sizing guidelines are available upon request.

Example of the unboxed ÁñÁ«ÊÓÆµ wordmark

WORDMARK UNBOXED

  • Do not recreate this mark using type or graphics programs—always use the original files provided.
  • Do not crop the wordmark, add additional text, change its color, or distort it in any way.
  • Do not use this mark as a substitute for text, for example, within a sentence or headline.

Example of the ÁñÁ«ÊÓÆµ athletic typeface

ATHLETIC TYPEFACE

  • The athletic typeface is a custom set of all caps letters available through the Communications office.
  • Do not attempt to recreate or approximate this style using unapproved fonts.

example of ÁñÁ«ÊÓÆµ's arched athletic typeface

ATHLETIC TYPEFACE, ARCHED

  • Only the word “ÁñÁ«ÊÓÆµ” may be arched. This arched text combines with other words in the straight style.
  • No other words should appear in larger type than the word “ÁñÁ«ÊÓÆµ”.

example of ÁñÁ«ÊÓÆµ's scarf spirit bear

SCARF SPIRIT BEAR